minnadown1@gmail.com          instagram



CUSHY PUFFBrand identity | Illustration | Packaging

Cushy Puff is a lifestyle pregnancy pillow brand, born to redefine the maternity wellness space, bridging the gap between comfort and style. They needed a brand identity that
set them apart from competitors. The result? A brand identity that swaps a medical aesthetic for a playful one, whilst retaining both a functional and a premium feel.
























© 2025 by Minna Down