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Kitschen is a London-based jewellery brand whose pieces take inspiration from British food, namely the humble fry-up. The client wanted a brand identity that was kitsch, bold and a bit saucy (literally). The form of the logo letters resemble oozing condiments and breakfast sauces, as well resembling molten metal, a nod to the jewellery-making process. This is tied in by use of the ketchup red and mustard yellow colour pallette: a visual cue to the brand’s ode to the British culinary classics.