minnadown1@gmail.com instagram
Knoops is a rapidly growing Scale-Up, bringing the accessible luxury of fine chocolate to your high street and home with expertly crafted, gourmet chocolate drinks. It opened 25 new UK stores last year as well as in Dubai, Abu Dhabi and is soon to be in the US. As Design Lead, I was across all design collateral including store menus, wayfinding & store interior graphics, print and packging and campaign identity and roll-out. As the company grew and evloved, Knoops’ brand identity needed refreshing and updating as we went.